Redfern Marking Services grow their business with a Compress UV printing solution
The Walsall based trade printer of business gifts and promotional items invest in UV LED printing to add to their existing screen, textile and pad printing capabilities with the Compress iUV-600s LED flatbed printer. The machine, which has the potential to pay for itself in less than 12 months was supplied by Impression Technology Europe (ITE). Currently Redfern are generating a substantial amount of new business with improved profitability for every £500 spent on the machine’s Capex.
Redfern Marking Services have been in operation since 1984. A trade printer well known for their expertise, Redfern offer overprinting on a multitude of products that are sold through the business gift and promotional items industry. Orders can be as small as a few units or as large as tens of thousands to suit client’s requirements. Managing Director Ken Tansey took over the firm in 2014 and began reinvestment following the global recession. Machine refurbishment, IT Upgrades and now digital technology have contributed to the revitalisation of the company.
Historically Redfern have offered screen and tampo printing for promotional objects. Whilst still appropriate for a variety of applications these methods are becoming fast outdated; they have limitations such as the inability to print on to some uneven plastic surfaces as well as only being able to print one item at a time using only spot colours.
Ken told us: “Since I took over the company it’s been my constant mission to keep us at the forefront of the market which includes advancements in technology. I met Impression Technology Europe at the Printwear and Promotion show and when I saw their Compress range I was convinced this was the way forward; we selected the Compress iUV-600s. After a demonstration I knew that these machines could achieve a print on to many surfaces including those which are uneven in a way that no other method could, as well as being able to print many items at once; I saw how we could grow the business by being able to offer many more applications than we could previously. It has paid off already and we’ve only had the machine five months”
Ken, along with his colleague Shaun thoroughly researched the UV printers and solution providers on the market. Ken told us: “This was a significant investment for us, so I wanted to make sure it was right. The Compress unit stood out because it offered some very key features for us; it has a larger print space, a higher bed size and it’s an enclosed machine so we don’t have any issues with dust. It comes with not one but two pieces of pioneering UV printing technology. UV Wave Dot Imaging is unique to Compress and the option of uni or bi-directional printing will drastically reduce banding whilst also vastly increasing print speed. It also has a WIMS White Ink Management System. White ink management traditionally requires a large amount of maintenance and upkeep due to the density and heavy consistency of the ink itself; traditionally the consistency of white ink may lead to the ink clogging up the equipment resulting in the machine breaking or performing at a low standard creating inconsistent designs and prints. WIMS prevents this happening.”
Ken continued: “Critically though, the Compress machine offered a much more cost effective bulk ink system in bottles rather than cartridges; estimated to be around 30% saving with absolutely no impact on quality with its 2880 DPI. Digital is the future, it’s as simple as that. ITE installed the unit for us and after a satisfactory training programme Redfern were up and running and have already fulfilled many orders. We’re constantly amazed at how it can print such a range of images and items to such a high quality and so easily. This machine can print onto uneven surfaces that previously proved problematic. For example a new client presented us with touchpad lock covers to be branded. The print area was uneven and concave in places and the flatbed digital printer was the only equipment we had to handle this properly. The touchpad project has enhanced our capability.“
Typical products that Redfern print on to using Compress UV: Pens, Pencils, Crayon packs, Notebooks, Erasers, Rulers, Highlighters, Golf items, Bank card holders and now lock covers.
Compress UV LED flatbed printers are a key technology in the direct-to-object printing arena. They are cost effective and on-demand, meaning that one off personalisation prints are as profitable and accessible as hundreds of thousands. The marketplace is endless as regards to what you can print on. Contact us for ideas or more information about how you can take advantage of this amazing technology and grow your business by printing on to more than ever before at a better quality with better profit.
Compare other models against the Compress UV-600s here with this handy chart.